Sometimes, regardless of the amount of effort put into a marketing campaign, a client's unsustainable business model results in little chance of turning a profit.
We’ve noticed a common issue with businesses in these situations, and it has little to do with marketing budget, product quality, or even the amount of traffic their websites get.
We’ve recently had two such situations come up for clients in our agency. One, a dropshipping company, sold high-end luxury products like jewelry, clothing, bags, and other accessories. The other client sold software to develop apps.
In this behind-the-scenes case study, you'll see how we dealt with both.